B2B demand generation agency adds clients, staff, partners as revenues climb
Walnut Creek, Calif. – July 8, 2014. Spear Marketing Group, a leading B2B marketing agency, reported that its total billings for the first half of 2014 spiked more than 60 percent compared to the same period in 2013. The increase reflects continued high demand for the firm’s services, following on the heels of a 30 percent rise in revenue during 2013. Highlights of the first 6 months of 2014 included:
- Recorded year over year revenue growth of more than 60 percent
- Added more than 20 high-tech companies to client roster
- Made significant hires in creative services, technical production, and client services
- Inked strategic partnership deals with InsideView, LeadSpace,RingLead, and TechValidate
Spear says that its success thus far this year is both a result of an improved business climate (notably an uptick in venture capital funding) and also a sustained groundswell of interest in demand generation marketing, the firm’s specialty.
“2014 has been an incredible year to date,” said Howard Sewell, Spear President. “It’s enormously gratifying to see our team’s hard work pay off not only in terms of measurable results for our clients, but in such an extraordinary increase in business for the firm. So many of our new clients have come as a direct result of referrals, and that says a lot about Spear’s reputation as one of very few B2B agencies able to provide demand generation strategy, full-service creative, and a deep understanding of marketing technology.”
To accommodate the firm’s growth, and to plan for continued expansion, Spear also announced a series of promotions and additions to its management team:
- Tracy Ciampi was promoted to Vice President, Client Services
- Tom Meriam was hired as Vice President, Business Development
- Steve Reinhardt was promoted to Manager, Web Development
- Julie Kahsen and Karla Haley were named Group Account Directors
Spear develops, executes, and manages a range of demand generation strategies that spans the entire lead lifecycle: lead generation, lead nurturing, and customer marketing. The firm’s services include search engine marketing (SEM), email marketing, event promotion, digital advertising, social media, and content development. Spear is also a leading Marketo partner, supporting more than 30 customers of the marketing automation software company.
About Spear Marketing Group
Spear Marketing Group is a full-service marketing agency that helps B2B technology companies generate, nurture, and convert sales leads to revenue. The firm maintains offices in Walnut Creek, CA, Seattle, WA, and Huntingdon Beach, CA. Clients include Dropbox, Navicure, and Sungard AS.
For more information, visit https://spearmarketing.com.