B2B demand generation agency sees clients, sales, projects climb sharply
Walnut Creek, Calif. – April 8, 2016. Spear Marketing Group, a leading B2B demand generation agency, reported its most successful quarter in the company’s history as sales to new and existing clients jumped sharply. Highlights of the first 3 months of 2016 included:
- Year-over-year total sales grew by 23 percent
- Sales from existing clients increased by 52 percent
- Number of client projects increased by 33 percent
- 11 new clients added in Q1
Spear says that its rapid growth is due to a combination of factors: a healthy economic climate in the tech sector, heightened interest in demand generation and related tactics like Account-Based Marketing, and the firm’s emphasis on ROI-based strategies.
“We’re seeing some incredible business growth since the start of the near year,” said Howard Sewell, Spear President. “I’m particularly gratified by the repeat business we’ve been able to generate with existing clients. That alone speaks volumes about the work that our team does every day to generate measurable results and help our clients meet their own sales and marketing goals.”
Spear develops, executes, and manages a range of demand generation strategies that spans the entire lead lifecycle: lead generation, lead management, and customer marketing. It claims to be one of the only B2B agencies offering demand generation strategy, full-service creative capabilities, and a deep understanding of marketing technology. The firm’s services include email marketing, search engine marketing (SEM), lead nurturing, digital advertising, social media, and content development.
About Spear Marketing Group
Spear Marketing Group is a full-service B2B demand generation agency that helps B2B technology companies generate, nurture, and convert sales leads to revenue. The firm’s unique, holistic approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to drive measurable results across every stage of the lead lifecycle: lead generation, lead nurturing, and customer marketing. Clients include Google, Navicure, and Sungard AS. For more information, visit www.spearmarketing.com.