B2B demand generation agency adds clients, staff, partners as billings increase 45 percent
Walnut Creek, Calif. – January 8, 2015 – Spear Marketing Group, a leading B2B demand generation agency, reported record results for 2014, as continuing demand for its services resulted in a sharp increase in revenues for the third year in succession.
Over 12 months, the agency says its total revenues increased more than 45 percent, resulting in new hires across creative services, client services, and technical production. Spear now services more than 40 active clients. In addition, the company reported other changes that it made in 2014 to accommodate growth and improve its overall capabilities:
- opened up a new Southern California office in Huntington Beach
- hired account representation in the UK to better serve its clients with European operations
- launched a revamped Website at www.spearmarketing.com
- inked partnership deals with Captora, InsideView, Leadspace, and RingLead
“2014 was a record year for the agency, and one for which credit goes to the entire Spear team,” said Howard Sewell, Spear President. “We are extremely proud not just of our business success, but also of the quality of our client relationships, and the fact that our continued success depends on our ability to generate real business results for those clients.”
Spear develops, executes, and manages a range of demand generation strategies that spans the entire lead lifecycle: lead generation, lead management, and customer marketing. It claims to be one of the only B2B agencies offering demand generation strategy, full-service creative capabilities, and a deep understanding of marketing technology. The firm’s services include email marketing, search engine marketing (SEM), lead nurturing, digital advertising, social media, and content development.
About Spear Marketing Group:
Spear Marketing Group is a full-service B2B demand generation agency helping technology companies generate, nurture, and convert leads to revenue. The firm’s unique, holistic approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to achieve measurable results across every stage of the lead lifecycle: lead generation, lead nurturing, and customer marketing. Spear clients include Google, Navicure, and Sungard AS. For more information, visit www.spearmarketing.com.