WatchGuard Technologies taps Spear Marketing Group for Demand Generation Campaigns

Network Security Leader Reports up to 400% Increase in Campaign Response.

Walnut Creek, Calif. – February 26, 2013. WatchGuard® Technologies, Inc. a global leader in manageable business security solutions, has engaged Spear Marketing Group, a full-service B2B marketing agency, to design, and execute a series of online demand generation campaigns.

Spear is developing the campaigns to promote WatchGuard’s network security appliances to a target audience of security, network, and IT professionals. They include multi-touch emails, landing pages, Web microsites, and Webinar invitations. All campaigns are being designed to run on Marketo, a leading marketing automation platform. Spear Marketing Group is a Marketo Preferred Services Partner.

Spear’s engagement began with a revamp of existing email and landing page templates, designed in modular form in order to be re-used easily for multiple campaigns. Very quickly, the new designs had a significant impact on response.

“In the past, we’ve generated an average of around 200 registrants for a typical Webinar,” reports Anne Smith, WatchGuard’s Marketing Communications Director. “Since we engaged with Spear, response has skyrocketed. We’ve seen 800 registrants for one Webinar, and 300 more downloaded a related white paper. What I appreciate about working with the Spear team is that not only does their creative generate results, but they also bring a layer of strategic thinking to every program. It feels like there’s a real synergy to the relationship, rather than us simply telling the agency what to do.”

“We’re very excited to be working with a company like WatchGuard,” said Howard Sewell, Spear’s President. “We appreciate clients who challenge us to think outside the box and find creative ways to make the most of every marketing investment. We’re confident that the campaigns will continue to be very successful and we look forward to a forging a strategic partnership with the WatchGuard team.”

About Spear Marketing Group

Spear Marketing Group is a full-service B2B marketing agency specializing in demand generation, lead management and ROI-based marketing. The firm services a wide range of clients in high-tech, ecommerce, and other sectors from its offices in Walnut Creek, CA and Seattle, WA. Clients include Dropbox, Navicure, and Splunk. For more information, visit

About WatchGuard Technologies, Inc.

Since 1996, WatchGuard® Technologies, Inc. has been a global leader of business security solutions that solve real world security problems. WatchGuard provides easy-to-use but enterprise-powerful protection to hundreds of thousands of businesses worldwide. The WatchGuard family of threat management devices provides network, application and data protection, with unparalleled levels of manageability, usability, and visibility. WatchGuard products are backed by WatchGuard LiveSecurity® Service, an innovative support program. WatchGuard is headquartered in Seattle, WA with offices throughout North America, Europe, Asia Pacific, and Latin America. To learn more, visit

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