Leading B2B agency becomes premier partner for cloud-based content experience platform

Walnut Creek, Calif. – February 1, 2018. Spear Marketing Group, a leading B2B demand generation agency, announced that it is now a Platinum Service Partner of Uberflip, a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale.

Spear was selected as one of only four Uberflip Platinum Partners to help companies get the most from their investment in the Uberflip platform by designing, launching, and managing content experiences that drive engagement, leads, and revenue.

“As a demand generation agency, everything we do is measurable,” says Howard Sewell, Spear’s president. “That’s why we’re so excited about working with Uberflip – not only does their platform give companies a whole new level of understanding around how prospects are engaging with content, it also delivers that content in a way that’s proven to increase conversions.”

Uberflip is a platform that empowers B2B marketers to create, manage, and optimize personalized content experiences at scale so that content can be fully leveraged by all company stakeholders at every stage of the buyer journey. By providing marketers with the tools they need to boost engagement, generate leads, and fuel demand generation, they can better leverage content to meet their goals.

As an Uberflip Platinum Partner, Spear will be providing a range of services to Uberflip clients, focused on content strategy, content development, content hub design, and campaign execution. It will also be leveraging Uberflip technology to design and deploy Web experiences, ABM programs, sales enablement, and campaign microsites for its existing client base.

“We’re thrilled to be partnering with one of the top B2B agencies in the country,” said Adrienne Coburn, Uberflip’s Manager of Partner Programs. “Spear’s combination of demand generation know-how, martech expertise, and full-service creative capability made them an ideal partner for our company.”

As part of its new Uberflip practice, Spear will be providing a range of services, to include (but not limited to):

• Design, deployment, and management of Uberflip Content Hubs
• Content strategy, assessment, and development
• Design, deployment, and management of demand generation campaigns (SEM, social media, digital advertising, ABM, lead nurturing) that leverage Uberflip technology to drive higher conversions

About Spear Marketing Group

Spear Marketing Group is a full-service B2B demand generation agency that helps B2B companies generate, nurture, and convert sales leads to revenue. The firm’s unique, holistic approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to drive measurable results across every stage of the lead lifecycle: lead generation, lead nurturing, and customer marketing. Clients include SAP Concur, GoGo Business Aviation, and Magnitude Software. For more information, visit www.spearmarketing.com.