News

Spear Marketing Group Reports Record Results, New Hires

Leading B2B agency closes out 2017 with record revenue, 12 new clients in Q4

Walnut Creek, Calif. – February 7, 2018. Spear Marketing Group, a leading B2B demand generation agency, reported its strongest revenue quarter ever in Q4, and says that it is hiring aggressively to keep pace with a significant uptick in the number of clients and client engagements. Highlights of the last 3 months of 2017 included:

  • 12 new companies added to the firm’s roster of B2B clients
  • Record quarterly revenue
  • 50 new projects initiated with existing clients

The company says that it has added more than 10 staff members throughout the organization, including new hires in client service, creative, online media, marketing, and technical production, and continues to evaluate additional hires in several areas.

Spear says that its recent success is a reflection of the firm’s focus on demand generation, marketing technology, and ROI-based strategies. “We continue to be one of the only B2B agencies that provides strategic know-how, full-service creative, and expertise across a range of marketing technology,” commented Howard Sewell, Spear President. “When clients need more than just a creative agency, more than just technical consultants, there aren’t many other firms to choose from.”

Sewell also says that a huge swell of interest in Account-Based Marketing (ABM) is also a factor. “ABM is a big driver for our business right now. Clients aren’t looking for an agency to configure ABM software, however. Instead, they’re coming to Spear needing an agency that can design ABM strategy, build content, and execute ABM campaigns.”

Founded in 2009, Spear Marketing Group is headquartered in the Bay Area but maintains offices up and down the West Coast, servicing clients nationwide.

About Spear Marketing Group

Spear Marketing Group is a full-service B2B demand generation agency that helps B2B companies generate, nurture, and convert sales leads to revenue. The firm’s unique, holistic approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to drive measurable results across every stage of the lead lifecycle: lead generation, lead nurturing, and customer marketing. Clients include Concur, ChargePoint, and Magnitude Software. For more information, visit www.spearmarketing.com.