Blog
10 Tips for a Successful Trade Show Follow-up Campaign
Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company...
Forrester thinks Content Marketing Isn’t Working – They’re Half Right
Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age ("Marketers Still Struggling...
Why is Inside Sales So Scared of Lead Nurturing?
Recent studies tell us that while the adoption of marketing automation technology continues to gain momentum, fewer...
In Defense of Unsolicited Email
Over at marketing automation firm Marketo, CEO Phil Fernandez just wrote a full-throated rant against the evils of...
Why I Don’t Care About Spam Rates and Sender Reputation (and Neither Should You)
Like so many things in today’s B2B marketing world, the question of what does or doesn’t cause business emails to be...
Infographic: 10 Commandments of Email Copywriting
Email copywriting is more than simply an exercise in brevity. A successful email grabs the reader, sells the offer,...
29 Tips to Improve B2B Email Campaign Performance
Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Make...
How Far in Advance Should I Promote our Webinar?
A client asks: “How far in advance should we email invitations to our Webinars? We’ve always aimed for 2-3 weeks but...
Checklist: 5 Ways to Minimize Webinar No-Shows
First, a question. From a marketing perspective, does it matter if prospects actually attend Webinars once they...
Content Selling: How Sales Can Better Leverage Marketing Content
Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree, developers of an intriguing new...
Does a Demo Ever Make Sense as a Demand Generation Offer?
Anecdotally, I’ve been noticing a minor trend in technology marketing circles of late – namely, that a high percentage...
Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line
In follow-up to the recent 2013 Marketo Summit, the marketing team at ReachForce, a leading provider of B2B data...