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demand generation predictions

B2B Demand Generation Predictions for 2021

January 19, 2021
2020 was a year of change for marketers worldwide, much of it not for the best of reasons.  Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic... Read More
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non-responsive leads

How Quickly Should I Suspend or Delete Non-Responsive Leads?

December 15, 2020
A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended"?  What best practices should we put in place? There are multiple, legitimate reasons to... Read More
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nurture programs

When Should I Stop Nurturing a Lead?

October 22, 2020
A client asks: “I know the answer is probably "it depends" but curious if you think there's a best practice for how many follow-up nurture emails to send TOFU content syndication leads before you stop due to... Read More
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Marketing Success & the Accident of Timing

October 8, 2020
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4 Ways to Measure ABM Success

September 23, 2020
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ABM readiness

12 Questions – A Checklist for ABM Readiness

August 25, 2020
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content offers

Infographic – The Best Content Offers for Every Stage of the Buying Cycle

August 7, 2020
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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