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4 Ways to Measure ABM Success

September 23, 2020
Given the business case on which most Account-Based Marketing (ABM) strategies are founded – namely, that ABM increases opportunities and revenue from high-value accounts – the temptation for marketers is to measure the... Read More
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ABM readiness

12 Questions – A Checklist for ABM Readiness

August 25, 2020
Not every Account-Based Marketing (ABM) strategy starts from the same place.  For some, it might be defining Ideal Customer Profile (ICP), buying personas and associated messages.  For others, it’s identifying a... Read More
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content offers

Infographic – The Best Content Offers for Every Stage of the Buying Cycle

August 7, 2020
Aligning content offers with stages in the buying cycle is a critical factor in maximizing engagement.  Early stage or “top of funnel” content generally speaks to industry trends or best practices because early... Read More
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corporate blog

5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand

July 30, 2020
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Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

June 23, 2020
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hybrid demand generation

Why a Hybrid Demand Generation Model is More Important than Ever

May 28, 2020
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18 Common Features of a Best-in-Class Lead Nurture Program

May 19, 2020
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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