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non-responsive leads

How Quickly Should I Suspend or Delete Non-Responsive Leads?

December 15, 2020
A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended"?  What best practices should we put in place? There are multiple, legitimate reasons to... Read More
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nurture programs

When Should I Stop Nurturing a Lead?

October 22, 2020
A client asks: “I know the answer is probably "it depends" but curious if you think there's a best practice for how many follow-up nurture emails to send TOFU content syndication leads before you stop due to... Read More
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Marketing Success & the Accident of Timing

October 8, 2020
An old boss once commented: “75% of marketing is just being in the right place at the right time.” You can quibble with the percentage, but, overall, she had a point.  For more companies than not, marketing... Read More
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4 Ways to Measure ABM Success

September 23, 2020
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ABM readiness

12 Questions – A Checklist for ABM Readiness

August 25, 2020
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content offers

Infographic – The Best Content Offers for Every Stage of the Buying Cycle

August 7, 2020
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corporate blog

5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand

July 30, 2020
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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