Agency Veteran says Spear is “ideally positioned for explosive growth”
Walnut Creek, Calif. – January 26, 2022. Spear Marketing Group, a leading full-service B2B demand generation agency, announced its hiring of Garrett Lawrence as Chief Marketing Officer, a new role at the company.
Lawrence is a veteran of the agency business, having held senior client service and business development roles with prominent firms including Publicis, Anderson & Lembke, Foote Cone & Belding (FCB), and Grey Advertising. Most recently he was president of Doremus SF for 21 years, where he transformed the San Francisco office into a full-service B2B marketing and advertising agency.
At Spear, Lawrence will be working closely with the executive, client services, and business development teams to expand Spear’s service portfolio, raise its strategic profile, and increase its footprint within key accounts.
“I’m excited to be joining Spear and have been truly impressed by the talent, the expertise, and the great client relationships,” said Lawrence. “Matt and Howard have done an amazing job building a successful agency, and find themselves at a real inflection point where the firm is poised for explosive growth. I’m looking forward to helping them build on that foundation of success, evolve the agency offering, and create even more impact for their clients.”
“We’re thrilled to have someone of Garrett’s experience join the team and help take our company to the next level,” commented agency co-founder and president, Howard J. Sewell. “He has a sterling track record for driving growth, and throughout our discussions it’s become clear that his proven expertise and fresh ideas would be an ideal catalyst for helping us achieve our ambitions for Spear.”
Spear is one of very few B2B agencies to combine demand generation strategy, full-service creative, and a deep expertise in marketing technology. Launched in 2009, the firm focuses on what it calls a holistic approach to demand generation that takes into account the full lead lifecycle: lead generation, lead nurturing, and customer marketing. Areas of expertise include Account-Based Marketing (ABM), digital media, email marketing, and turnkey campaign execution.
About Spear Marketing Group
Spear Marketing Group is a full-service B2B demand generation agency helping B2B companies generate, nurture, and convert sales leads to revenue. The firm’s unique, holistic approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to drive measurable results across every stage of the lead lifecycle: lead generation, lead nurturing, and customer marketing. Clients include Dropbox, RealPage, and Tricentis. For more information, visit www.spearmarketing.com.