Leading B2B demand generation agency to provide integrated database enrichment capabilities to its high tech clients.
Walnut Creek, CA and San Francisco, CA – September 25, 2014 – Spear Marketing Group, a leading B2B demand generation agency, has announced a strategic partnership with InsideView, a leading provider of Market Intelligence for sales and marketing professionals. Through the partnership, Spear plans to utilize InsideView’s integrated suite of marketing solutions to increase the performance of demand generation, lead nurturing and customer marketing programs that the agency designs and executes for its B2B clients.
“As longtime users of InsideView for Sales, we know firsthand how powerful their solutions are for bolstering sales effectiveness,” says Tom Meriam, vice president of business development for Spear. “With the launch of InsideView for Marketing, we see InsideView as a vital partner in empowering our clients to maintain clean, accurate and robust marketing databases and as a result, generate a higher yield on the demand generation programs we design for them.”
InsideView for Marketing is an integrated suite of solutions that helps companies deliver more sales qualified leads, and deliver greater marketing ROI by building more effective campaigns. InsideView Clean™ cleans and segments marketing databases with complete company and contact data across 28 standard fields. InsideView Enrich™ automatically enriches lead records with additional company and contact information for enhanced scoring and routing. InsideView Target™ enables highly targeted segmentation and list building based on key business events, social insights, or professional connections.
“Partnering with Spear is a perfect fit for InsideView,” says Brian Bachofner, director of marketing alliances for InsideView. “As an agency that focuses exclusively on data-driven, measurable marketing programs, Spear is already helping their clients leverage different technologies in generating a higher ROI from their marketing investment. Helping those same clients maintain a clean, accurate marketing database is a natural extension of their demand generation practice.”
InsideView’s integration with the Marketo marketing automation platform makes it of particular appeal to Spear, a long-time Marketo agency partner. The firm currently counts more than 30 Marketo customers amongst its clients.
About Spear Marketing Group:
Spear Marketing Group is a full-service demand generation agency that helps B2B technology companies generate, nurture, and convert leads to revenue. We utilize a unique, holistic approach blending strategic expertise, creative flair, and a deep understanding of marketing technology. Clients include Dropbox, Navicure, and Sungard AS. For more information, visit www.spearmarketing.com.
About InsideView:
InsideView provides the Market Intelligence you need to connect you with your target market and win their business. We help you find better leads, win more deals and maintain and grow customers. InsideView provides the data, insights, and connections that make every prospect and customer conversation more relevant, valuable and productive. InsideView® is used by more than 450,000 sales and marketing professionals, and in over 19,000 market-leading companies including Adobe, Hub International, Franklin Covey and O’Neal Steel. InsideView is headquartered in San Francisco, California. Follow @InsideView on Twitter or the InsideView Blog. For more information, visit www.insideview.com.