B2B agency recognized for client campaign that generated 4,000 Website visits

Walnut Creek, Calif. – August 20, 2014. Spear Marketing Group, a leading B2B demand generation agency, announced that it has been named a finalist in the 2014 MarketingProfs’ Bright Bulb B2B Awards. The firm is one of three finalists in the category of “Best Small Agency Campaign.”

Spear was recognized for an online campaign it developed for client Sungard AS, a leading provider of managed IT, cloud, and recovery services. Designed to introduce prospects to the company’s new brand, the campaign increased click-through rates by 450 percent and generated almost 4,000 unique visits to the Sungard AS Website.

“We are thrilled to be recognized by an organization like MarketingProfs,” said Howard Sewell, Spear President. “Though our objective is always about generating tangible results for our clients, it’s also gratifying to receive this kind of recognition from our peers. I’m extremely proud of our creative staff and account team for their work on this campaign, and also to the client for giving us the latitude to take a very different approach that ultimately delivered incredible results.”

Now in their second year, the MarketingProfs Bright Bulb B2B Awards celebrate the excellence, innovation, and brilliance of today’s B2B Marketers, agencies, brands, and marketing campaigns. Winners are to be announced on October 10, 2014 at MarketingProfs’ B2B Marketing Forum in Boston, MA.

About Spear Marketing Group

Spear Marketing Group is a full-service marketing agency that helps B2B technology companies generate, nurture, and convert sales leads to revenue. The firm maintains offices in Walnut Creek, CA, Seattle, WA, and Huntingdon Beach, CA. Clients include Dropbox, Navicure, and Sungard AS.

For more information, visit https://spearmarketing.com.