Demand generation agency says its growth reflects trends in B2B marketing spend
Walnut Creek, Calif. – July 16, 2012. Spear Marketing Group, a full-service B2B marketing agency, said that it generated record billings in the first half of 2012 as the firm experienced an upsurge in demand for its services.
Spear said that June 2012 was the best month in the firm’s history, as the agency brought on six new clients to bring its active client roster to more than 40 companies—most of them in the B2B technology sector. Spear also reported that, since the start of 2012, it has:
- Added new hires to creative, account services, and technical production
- Signed major new clients, including Dropbox, FireEye, and ReadSoft
- Launched an array of new services for clients using Marketo, a leading marketing automation and Revenue Performance Management (RPM) solution
“In part, our success in 2012 is reflective of industry trends as a whole,” said Howard Sewell, Spear President. “First, companies are still reluctant to hire full-time marketing staff, which creates more opportunities for agencies like ours, and second, we’re seeing a huge uptick in demand for services relating to closed-loop demand generation, lead nurturing, and marketing automation – core strengths for us and areas where B2B marketers are investing heavily.”
“Not only are we fortunate enough to be signing some very exciting new clients, but we’re also seeing significant growth in recurring business,” commented Matt Randolph, Spear CEO. “When you’re a demand generation agency like Spear and everything you do is measurable, seeing the kind of business growth we’ve experienced of late reflects our ability to generate tangible results for our clients.”
Spear claims to be one of the few B2B agencies with expertise spanning the entire lead lifecycle – from demand generation to automated lead management to customer marketing.
About Spear Marketing Group
Spear Marketing Group is a full-service agency specializing in demand generation, lead management and ROI-based marketing. The firm services a wide range of clients in high-tech, ecommerce, and other sectors from its offices in Walnut Creek, CA and Seattle, WA. Clients include DotNetNuke, Navicure, and Splunk.
For more information, visit https://spearmarketing.com.