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How to Make a Webinar Email Stand Out

March 22, 2024
If you haven’t noticed, Webinar emails have become extremely formulaic:* A couple of lines of copy stating the business problem to be addressed* 3-4 bullet points summarizing the agenda or main topics* a call to action,... Read More
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survey reports

Why Survey Reports Should be Part of Your Content Plan

February 14, 2024
At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce.  Why?  Because a well-crafted survey does... Read More
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partner recruitment

The 2 Most Common Mistakes in Partner Recruitment Campaigns

January 11, 2024
Like many B2B marketing agencies, even though we’re a professional services business and don’t sell or re-sell technology, our firm gets marketed to regularly by companies looking to recruit us as a channel... Read More
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deliverability rules

The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

December 5, 2023
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creative brief

10 Must-Haves for Your Next Creative Brief

November 15, 2023
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gated content

In Defense of Gated Content

August 17, 2023
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8 Tips for Working with a Smaller Marketing Budget

May 30, 2023
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

Recommended Resources

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Top 10 B2B Email Mistakes
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