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marketing copy

AI & the Devaluation of Marketing Copy

May 21, 2024
Can AI write marketing copy?  Even the most hardened AI skeptic would have to admit: yes, it can.  The follow-on question, naturally, is whether AI-generated copy is any good.  Today, that would appear to... Read More
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B2B content consumption

New Report: Key Trends in B2B Content Consumption

April 4, 2024
The lead generation experts at NetLine just released their “2024 State of B2B Content Consumption & Demand Report,” a meaty 38-page guide based on data from more than 6 million content registrations.  Here are... Read More
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How to Make a Webinar Email Stand Out

March 22, 2024
If you haven’t noticed, Webinar emails have become extremely formulaic:* A couple of lines of copy stating the business problem to be addressed* 3-4 bullet points summarizing the agenda or main topics* a call to action,... Read More
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survey reports

Why Survey Reports Should be Part of Your Content Plan

February 14, 2024
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partner recruitment

The 2 Most Common Mistakes in Partner Recruitment Campaigns

January 11, 2024
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deliverability rules

The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

December 5, 2023
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creative brief

10 Must-Haves for Your Next Creative Brief

November 15, 2023
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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