The Point - Spear Marketing Group spearmarketing.comcontactabout
Skip to content
  • Demand Generation
  • Lead Nurturing
  • Marketing Automation
  • Email Marketing
  • More Categories
    • B2B Marketing
    • Campaign Strategy
    • Copywriting
    • Creative
    • Direct Mail
    • Email Newsletters
    • Event Promotion
    • Integrated Marketing
    • Lead Management
    • Marketing Automation
partner recruitment

The 2 Most Common Mistakes in Partner Recruitment Campaigns

January 11, 2024
Like many B2B marketing agencies, even though we’re a professional services business and don’t sell or re-sell technology, our firm gets marketed to regularly by companies looking to recruit us as a channel... Read More
  • Tweet
  • LinkedIn
  • Share
  • Email
deliverability rules

The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

December 5, 2023
A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations.  Do the new Google/Yahoo deliverability rules make using a... Read More
  • Tweet
  • LinkedIn
  • Share
  • Email
creative brief

10 Must-Haves for Your Next Creative Brief

November 15, 2023
A good creative brief is the foundation for an effective marketing campaign. In the face of deadlines, however, and at the normal, torrid pace of modern marketing, creative briefs are often viewed as an extra step, an... Read More
  • Tweet
  • LinkedIn
  • Share
  • Email
gated content

In Defense of Gated Content

August 17, 2023
  • Tweet
  • LinkedIn
  • Share
  • Email

8 Tips for Working with a Smaller Marketing Budget

May 30, 2023
  • Tweet
  • LinkedIn
  • Share
  • Email
exegraphics

Exegraphics – What They Are & How They’re Changing B2B Marketing

April 19, 2023
  • Tweet
  • LinkedIn
  • Share
  • Email
CRO

Improving Demand Gen Performance with CRO

March 23, 2023
  • Tweet
  • LinkedIn
  • Share
  • Email
  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • …
  • 69
  • Next Page »

Don’t Miss A Beat.

Subscribe to The Point via email or your favorite social media channel

SIGN UP FOR MONTHLY EMAIL

You can receive all new posts on Flipboard, by adding us to your RSS feed, or by following Spear on Twitter, LinkedIn, or Facebook.

About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

Recommended Resources

Free White Paper
Top 10 Tips for Lead Nurturing Success
Free White Paper
Tips for Webinar Invitation Success
Free White Paper
Top 10 B2B Email Mistakes
© Spear Marketing Group, Inc.   privacy policy
FacebookTwitterLinkedIn