Articles on ABM, Agency References lauded for providing highest value to marketing professionals

Walnut Creek, Calif. – December 27, 2017. Two articles from Spear Marketing Group’s blog, “The Point,” have been announced as winners in the 2017 MVP Awards, as determined by B2B Marketing Zone, a leading content site for B2B Marketers.

The article “22 Potential Touchpoints for your Next ABM Sales Play” came in second place in the ABM category, while the article “Stop Asking Your Marketing Agency for Client References” was awarded third place in the “Other” category.

Winners in the competition were selected as “Most Valuable Posts” as judged by B2B Marketing Zone readers, an awards committee, and social media. Winning posts were selected as providing the highest value to industry professionals and useful and actionable information that is tactical or strategic in nature.

“We’re thrilled to have our blog recognized by B2B Marketing Zone’s 82,000 readers,” commented Howard J. Sewell, Spear President and author of The Point. “I like to think a big part of our success as a B2B agency is our ability to deliver strategic thinking, best practices, and an intimate knowledge of industry trends. Clients are looking for agency partners who can help them navigate the rapid changes in B2B marketing, and these awards are a welcome recognition of the strategic value our team strives to bring to every client engagement.”

To see a complete list of the 2017 MVP Award Winners, click here.

About Spear Marketing Group

Spear Marketing Group is a full-service B2B demand generation agency that helps B2B companies generate, nurture, and convert sales leads to revenue. The firm’s unique, holistic approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to drive measurable results across every stage of the lead lifecycle. Clients include Concur, Google, and Navicure. For more information, visit www.spearmarketing.com.