Leading B2B demand generation agency delivers strategic and creative capabilities

Walnut Creek, CA and San Francisco, CA – November 30, 2016 – Spear Marketing Group, a leading B2B demand generation agency, has announced it will provide strategic, creative, and campaign-related services to customers of Autopilot, makers of visual marketing software for automating customer journeys.

“We’re very excited to be bringing our services to Autopilot customers,” says Tom Meriam, vice president of business development for Spear. “Their software makes it incredibly easy for companies to deploy sophisticated customer journeys. We believe we can help those same Autopilot customers increase their success even further by leveraging our expertise in lead management and digital design to build more effective workflows, content, and campaign creative.”

Autopilot’s cloud-based marketing automation platform helps companies connect marketing systems, automate marketing touchpoints, and convert customers. The software’s built-in integrations to best of breed marketing, messaging, lead intelligence, and CRM tools make it easy to message consistently using email, SMS, and physical mail. As the industry’s first self-service, multi-channel marketing solution, the company claims to fill a void between basic email software and complex marketing software designed for the “tech elite.”

“Spear has extensive experience in the marketing automation space, and a proven track record developing creative and campaigns, across multiple channels, to drive leads and customer engagement. That made them a perfect fit for us,” comments Scott Edmonds, Vice President of Sales for Autopilot.

About Spear Marketing Group
Spear Marketing Group is a full-service B2B demand generation agency that helps B2B technology companies generate, nurture, and convert sales leads to revenue. The firm’s unique, holistic approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to drive measurable results across every stage of the lead lifecycle: lead generation, lead nurturing, and customer marketing. Clients include Magnitude Software, Navicure, and Plantronics. For more information, visit www.spearmarketing.com.