List recognizes leading practitioners in critical marketing discipline
Walnut Creek, Calif. – December 15, 2016. Howard J. Sewell, president of B2B demand generation agency Spear Marketing Group, has been named to a list of “40 Most Inspiring Leaders in Sales Lead Management” for 2016 by the Sales Lead Management Association (SLMA), the sixth year in a row Sewell has been honored by the organization.
The SLMA endeavors to be the voice of the expanding marketing technology field that manages prospect responses to lead generation programs by B2B and B2C companies. The organization has more than 8,000 worldwide members. Those named to the 2016 “Most Inspiring” list were nominated in one of four categories:
- B2B and B2C Marketing Management and Sales Management
- B2B and B2C C-Level Management
- Lead Generation Companies
- Software and Web Applications
Sewell was the #2 vote-getter in the “Lead Generation Companies” category.
SLMA CEO, James W. Obermayer, said, “Our members recognize the leaders in the field of sales lead management, the core discipline that must be adhered to before the tools of CRM, marketing automation, business intelligence, and hundreds of software applications can be applied. Many thousands of lead generation agencies and millions of marketing departments must manage sales leads properly to gain revenue in a predictable manner. This is why we recognize our leaders in this annual election.”
Sewell is a B2B marketing and agency veteran who has worked in direct marketing and demand generation for more than 25 years. “I’m honored to be named to this year’s list along with many of my peers for whom I have tremendous respect,” Sewell commented. “Lead management continues to be a vital and crucial discipline, more so now due to the exploding growth and adoption of marketing technology. It’s an exciting field and I’m proud to be a part of it.”
To see a complete list of this year’s “40 Most Inspiring Leaders,” click here.
About Spear Marketing Group
Spear Marketing Group is a full-service B2B demand generation agency that helps B2B technology companies generate, nurture, and convert sales leads to revenue. The firm’s unique, holistic approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to drive measurable results across every stage of the lead lifecycle: lead generation, lead nurturing, and customer marketing. Clients include Google, Navicure, and Plantronics. For more information, visit www.spearmarketing.com.