B2B demand gen agency recognized for integrated campaign that generated 500+ leads
Walnut Creek, Calif. – January 11, 2017. Spear Marketing Group, a leading B2B demand generation agency, has been selected as a finalist for a “Killer Content Award” at the 2017 B2B Content2Conversion conference in Scottsdale, Arizona. It’s the second year in a row that the firm has been recognized by the same award competition.
Spear is a finalist in the Packaged/Bundled Content category for its work with Origami Logic in developing an integrated marketing program that tracked and measured which brands were executing “gold medal” campaigns during the 2016 Rio Olympics. The results were featured on a custom-built microsite, which generated more than 200 subscribers (leads) from 159 companies, more than 50 percent of which were from Origami’s target list of key accounts. Spear also designed and produced a 30-page ebook (“The Brand Olympics 2016 Report”) that extended the life of the campaign and generated more than 300 additional leads through email, social media, and online
“We’re thrilled to be named a Killer Content Award Finalist for the second year running,” commented Howard Sewell, Spear President. “The success of this campaign is a testament not only to the work of our incredible creative and Web teams, but also to our working relationship with the folks at Origami Logic, who came to us with a unique vision and let us develop the campaign to its fullest.”
“With the Olympics being a big marketing opportunity for many of our customers, we saw a strong conversion rate on the campaign microsite and 23 percent of the contacts that enrolled in the Brand Olympics community were new to Origami,” said Dallas Davidson, Origami Logic’s Director of Demand Marketing. “Spear’s focus on quality design and user experience helped ensure this effort would drive the type of engagement and results we were looking for.”
Award winners will be announced during the 2017 B2B Content2Conversion Conference, taking place in Scottsdale, Arizona from February 20-22, 2017.
About Spear Marketing Group
Spear Marketing Group is a full-service B2B demand generation agency that helps B2B technology companies generate, nurture, and convert sales leads to revenue. The firm’s unique, holistic approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to drive measurable results across every stage of the lead lifecycle: lead generation, lead nurturing, and customer marketing. Clients include Google, Navicure, and Plantronics. For more information, visit www.spearmarketing.com.