Spear Marketing Group Expands Team to Accommodate Growth

Leading B2B demand gen agency says business spiked in Q3

Walnut Creek, Calif. – Spear Marketing Group, a leading B2B demand generation agency, announced that it added senior staff to its client services and digital media teams as business expanded rapidly in Q3, with revenues and new clients increasing 22% and 58%, respectively, compared to the year earlier.

Tracy Smith joined the firm as a Group Account Director, managing a team of account executives. Smith is a 20-year marketing veteran in both agency- and client-side roles, including senior positions at CNET, J. Walter Thompson, and AutoDesk.

Ashley Kennedy is Spear’s new Digital Media Director, responsible for managing a team of media specialists and driving overall media strategy in areas that include SEM, Paid Social, and ABM. Kennedy has more than a decade’s experience in a variety of roles spanning SEM, Digital Marketing, and Demand Generation.

The firm says that it continues to hire, naming client services and web development as two areas planned for further expansion.

“Our media business has picked up considerably in 2019,” says Howard Sewell, Spear President. “Clients are looking for a more targeted, ROI-based approach to digital media, and our demand generation expertise aligns well with that trend. Also, the explosion in Account-Based Marketing (ABM) means that B2B marketers have many more options available to them, media-wise, and a trusted agency partner can help a client navigate vendor claims to determine the best possible approach for their market.”

“Overall, Q3 was one of our best quarters ever at Spear,” Sewell added. “We signed 20 new clients and our existing accounts expanded across the board. I’m incredibly proud of our team’s hard work and their ability to drive results for our clients.”

Founded in 2009, Spear Marketing Group is headquartered in the Bay Area but maintains offices up and down the West Coast, servicing clients nationwide.

About Spear Marketing Group

Spear Marketing Group is a full-service B2B demand generation agency that helps B2B companies generate, nurture, and convert sales leads to revenue. The firm’s unique, holistic approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to drive measurable results across every stage of the lead lifecycle: lead generation, lead nurturing, and customer marketing. Clients include Dropbox, Magnitude Software, and SAP Concur. For more information, visit www.spearmarketing.com.

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