Spear Marketing Group Named to 2022 List of Top US Agencies

B2B agency named to Chief Marketer 200 for 5th year

Walnut Creek, Calif. – December 2, 2021.  Spear Marketing Group, a leading, full-service B2B demand generation agency, has been named to the 2022 Chief Marketer 200, a comprehensive list of the best engagement and brand activation agencies in the US.  It is the eighth year in a row that the firm has been recognized by Chief Marketer as one of the top B2B agencies in the country, and the fifth year in a row that Spear has made the CM200 list.

Compiled by Chief Marketer’s editors, the Chief Marketer 200 features agencies across 11 different categories.  “This year’s CM200 represents an agency community made stronger and more resourceful than ever before,” said Jessica Heasley, Group Editor & Publisher at Chief Marketer. “We hope that brand marketers will consider the partners on this list for their 2022 programs. They have all demonstrated incredible creativity and resilience and are poised to transform challenges into opportunities in the year ahead.”

Winners were selected based on several criteria including: insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas that are moving the industry forward.  The complete list of winners can be found on ChiefMarketer.com.

Spear was recognized for a year in which it not only successfully navigated the COVID economy, but also added more than 30 new clients, made key hires in client services, creative, paid media, and marketing operations, and (measured by number of staff) is the largest it’s been since its founding in 2009.

“2021 has been a year of adaptation as we helped our clients compete in a rapidly changing marketplace,” commented Howard J. Sewell, Spear’s President.  “It’s a credit to the management team and the entire staff that we were able to not only continue to drive revenue for our clients in a tough environment, but also improve our own operations, make key hires, expand into new service areas, and grow the company.  I’m incredibly proud to be named to this prestigious list again.”

Spear is one of very few B2B agencies to combine demand generation strategy, full-service creative, and a deep expertise in marketing technology. Launched in 2009, the firm has evolved over 10+ years to be one of the most recognized agencies in the B2B space.  The firm focuses on what it calls a holistic approach to demand generation that takes into account the full lead lifecycle: lead generation, lead nurturing, and customer marketing.  Areas of expertise include Account-Based Marketing (ABM), digital media, email marketing, and turnkey campaign execution.

About Spear Marketing Group

Spear Marketing Group is a full-service B2B demand generation agency helping B2B companies generate, nurture, and convert sales leads to revenue. The firm’s unique, holistic approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to drive measurable results across every stage of the lead lifecycle: lead generation, lead nurturing, and customer marketing. Clients include Dropbox, Tricentis, and RealPage.  For more information, visit www.spearmarketing.com.

About Chief Marketer

Global online content portal Chief Marketer, an Access Intelligence brand, arms aspiring CMOs with the tools, insights, data and training they need to master the “next frontier of marketing”—an age of marketing much less dependent on advertising and much more focused on the rest of the branding toolkit. CM has more than 150,000 readers who rely on its content and live events to help them cut through the noise and find the solutions necessary to optimize their performance. From digital, direct and content marketing, to social, experiential, promotion and more, our weekly newsletters and daily website content covers it all. In addition to the CM200, Chief Marketer also produces the PRO Awards, and recognition programs including Market Like a Mother and Future CMOs. Learn more at chiefmarketer.com.

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