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Spear Marketing Group, Oktopost Announce Strategic Partnership

Leading B2B demand generation agency seeks to help clients better convert social engagement

Walnut Creek, Calif. – December 4, 2018. Spear Marketing Group, a leading B2B demand generation agency, announced a strategic partnership with Oktopost, the only social media management and advocacy platform architected for B2B companies.

Spear said it plans to use the Oktopost platform to enhance its existing demand gen practice and help B2B clients better integrate social media into their overall demand generation strategy. Services planned include:

  • Helping clients measure the true ROI of organic social media through metrics as conversions, pipeline, and revenue
  • Developing enhanced lead nurturing and lead scoring programs that leverage social engagement data to identify buyer content preferences and sales-readiness
  • Creating integrated, multi-channel demand generation programs that capture, nurture, and convert social leads to qualified sales opportunities

“Organic social media typically operates in a silo outside the demand generation mix because it can’t be attributed to revenue and so demand gen marketers ignore it,” commented Tom Meriam, Spear’s Vice President of Business Development. “With Oktopost, we’ll be able to help clients identify prospects engaging with social media and then attribute the contribution of those prospects to pipeline and revenue.”

Oktopost is a B2B social media management platform that enables marketers to build, measure and execute a social media strategy that caters to the specific needs of B2B marketers. Using Oktopost, B2B companies can manage and schedule large volumes of content, engage in conversations with their audience and track metrics such as CTR and conversions, as well as likes, shares, comments, etc.

In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. By using this integration, B2B companies can use social engagement data to build highly targeted lead scoring, lead nurturing, and attribution programs.

“A recent study found that more than one-third of all engagements take place on social media,” said Daniel Kushner, Oktopost CEO. “By partnering with a leading demand generation agency like Spear Marketing Group, we’re able to help B2B companies dramatically increase their nurture pool of engaged prospects, and ultimately, boost the number of sales qualified leads, proving the true ROI of social media.”

About Spear Marketing Group

Spear Marketing Group is a full-service B2B demand generation agency that helps B2B companies generate, nurture, and convert sales leads to revenue. The firm’s unique, holistic approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to drive measurable results across every stage of the lead lifecycle: lead generation, lead nurturing, and customer marketing. Clients include SAP Concur, GoGo Business Aviation, and Magnitude Software. For more information, visit www.spearmarketing.com.

About Oktopost

Oktopost is the only social media management platform architected for B2B companies. Founded in 2013 by B2B SaaS veterans, Oktopost enables marketers to manage content at scale, measure B2B metrics and amplify social reach through employee advocacy. For more information, visit www.oktopost.com.