Leading B2B agency says major business drivers are ABM and a tight labor market

Huntington Beach, Calif. – July 14, 2022. Spear Marketing Group, a leading full-service B2B demand generation agency, said that its business saw a major uptick in the first half of 2022.

The agency reported that, as of June 30, overall agency billings increased more than 50 percent over the same period in 2021, while new business sales more than doubled.

“Even in the face of economic headwinds, we’re seeing sustained interest in our ability to plan, design, and execute full-funnel demand generation programs,” commented Howard J. Sewell, Spear’s president and co-founder. “Account-Based Marketing (ABM) continues to be a hot topic, especially with new clients. Coupled with the fact that hiring for demand generation and marketing operations is incredibly difficult right now, being a one-stop agency partner is a big selling point for Spear.”

Paid media is another key area of growth for the agency. In the last year, the firm has doubled its media team to accommodate a big uptick in digital campaigns encompassing paid social (LinkedIn, Facebook), paid search (SEM), content syndication, and programmatic display.

“These days, clients want their media agency to be accountable,” commented Alan Brocious, the firm’s Paid Media Director. “Our full-service approach – messaging, ad creative, offer strategy, landing page optimization, what happens after the lead converts – gives us the opportunity to drive ROI at every step of the buyer experience.”

Spear currently manages more than forty B2B clients across a range of categories and verticals. Since January, the firm says it added new hires in client services, creative, and operations, and expects new additions to accommodate continued growth.

About Spear Marketing Group

Spear Marketing Group is a full-service B2B demand generation agency helping B2B companies generate, nurture, and convert sales leads to revenue. Launched in 2009, the firm’s unique, holistic approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to drive measurable results across every stage of the lead lifecycle: lead generation, lead nurturing, and customer marketing. Clients include Dropbox, F5 Networks, and Geoforce. For more information, visit www.spearmarketing.com.