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Measure Your Way to Lead Nurturing Success
Demand Gen Report just published “Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance,” a...
Step Away from the Email Software and No-One Gets Hurt
Marketing technology is a dangerous weapon in the wrong hands, and nowhere is this more evident than in the recent...
The One Marketing Automation Guide You’ll Ever Need?
Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,”...
7 Steps to a Successful Account-Based Marketing (ABM) Strategy
Account-Based Marketing (ABM) is certainly the hot topic in B2B circles these days, but like other trends, the term...
10 Ways to Generate More Leads from Your Business Blog
If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is...
A Follow-Up Strategy for Content Syndication Leads
It’s important to recognize that content syndication leads are not like most sales leads. When someone registers to...
How to Write a Better Content Syndication Abstract
When planning a content syndication campaign, most B2B marketers tend to focus their energy primarily on 1) selecting...
Above the Fold Still Critical for B2B Email Design
“Above the fold” is a term that originated in the heyday of print advertising and direct mail. Generally speaking,...
Report: Trade Shows Generate Highest Quantity & Quality of Leads
Marketing software research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report, a...
Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%
Sungard® Availability Services™ (Sungard AS) in Wayne, Pennsylvania is a global leader in disaster recovery, business...
Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
On a recent conference call with a prospective client, the Vice President of Sales chimed in with a question: “How...
Infographic: 29 Tips to Improve B2B Email Campaign Performance
An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be...