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Should I Use a Separate Domain for Marketing Emails?

April 29, 2021
A client asks: “We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain.  Is this something you’d recommend?” The most common business case... Read More
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Surprise: Most B2B Advertising Isn’t Good. Or Is It?

March 24, 2021
A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective.  I’ve written elsewhere in this space about the sorry state of B2B creative in general, so the headline... Read More
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9 Tips for a More Effective Email Newsletter

February 4, 2021
In an era of Instagram, TikTok, and Clubhouse, few marketing channels are more “old school” than the humble email newsletter.  And, yet, newsletters are still thriving as a B2B marketing channel, driven in part by... Read More
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demand generation predictions

B2B Demand Generation Predictions for 2021

January 19, 2021
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non-responsive leads

How Quickly Should I Suspend or Delete Non-Responsive Leads?

December 15, 2020
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nurture programs

When Should I Stop Nurturing a Lead?

October 22, 2020
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Marketing Success & the Accident of Timing

October 8, 2020
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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