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The Risks of Over-Reliance on Late-Stage Content

May 17, 2021
Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. ... Read More
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Should I Use a Separate Domain for Marketing Emails?

April 29, 2021
A client asks: “We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain.  Is this something you’d recommend?” The most common business case... Read More
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Surprise: Most B2B Advertising Isn’t Good. Or Is It?

March 24, 2021
A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective.  I’ve written elsewhere in this space about the sorry state of B2B creative in general, so the headline... Read More
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9 Tips for a More Effective Email Newsletter

February 4, 2021
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demand generation predictions

B2B Demand Generation Predictions for 2021

January 19, 2021
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non-responsive leads

How Quickly Should I Suspend or Delete Non-Responsive Leads?

December 15, 2020
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nurture programs

When Should I Stop Nurturing a Lead?

October 22, 2020
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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